Fluke Corporation was named a winner in the Digital Campaign category of the TED Magazine 2011 Best of the Best Awards. The awards recognize the best marketing practices in the electrical industry.
Fluke won for the “It’s a Tight, Tight World” online promotion for the iFlex Clamp Meter. The program featured a humorous video featuring the iFlex product. After viewing the video, participants received a personalized link, which they used to share the video via email, Facebook, Twitter, and other social media sites. If their link to the video was used five times, they received an iFlex bottle opener as a prize.
Forty percent of the video’s 30,000 views resulted from participant sharing, exceeding the average of 15 percent for similar programs. The program was an effort at engaging a broad audience through non-traditional media and it successfully generated significant awareness for the iFlex Clamp Meter.
This is the sixth major recognition this year for the Fluke Clamp Meters. The Fluke 381 Remote Display True-rms AC/DC Clamp Meter with iFlex won the EC&M 2011 Platinum Product of the Year, EC&M 2011 Product of the Year Category Winner in the portable measurement equipment category, Gold Award in the Tools category in the ACHR – The NEWS 8th Annual Dealer Design Awards, 2010 Control Engineering Engineers’ Choice Awards in the portable measurement equipment category, and 2010 Plant Engineering Product of the Year Silver Award in the Maintenance Tools
and Equipment category.
Fluke Corporation
www.fluke.com
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